Join the Business Marketing Association and the Pittsburgh Technology Council for a full morning of practical advice and perspective from some of the Pittsburgh region’s foremost experts. Not only will you learn some of the how-tos, but each presenter will take a critical approach in answering the question:

Is this right for my company?

When to Blog, When to Comment or When to Listen
presented by Mike Woycheck, Technology Analyst, Innovation Works
Mike Woycheck is the founder and president of Pittsburgh Bloggers, and since blogs are not necessarily for everyone, he will help you answer the question: Should my company have a blog?

Podcasting: Can My Company Benefit?
presented by Dave Nelsen, CEO, TalkShoe
Dave Nelsen is the founder and CEO of TalkShoe, an on-line service that enables anyone to create, join or listen to live interactive discussions, conversations, podcasts and audioblogs. Dave’s presentation will help you decide if podcasts are for you.

Search Engine Optimization: How Can I Get My Web Site First on the List?
presented by Robbin Steif, CEO LunaMetrics
Robbin is the founder and CEO of LunaMetrics, an Internet consulting firm helping its clients to increase conversion rates and to drive more traffic to their sites. She will help answer the question: How can I get more people to visit my Web site first?

Web Globalization: How You Can Reach a World-Wide Audience
presented by Les Dutka, Founder and CEO, Echo International
Les Dutka, founder and CEO of Echo International, will discuss the first things you should do in getting your company ready to go global.