OPEN INNOVATION SUMMIT
Event Overview
Open Innovation Summit 2013
Using Open Innovation and Design Driven Innovation to Create Radical Innovation
Innovation is happening faster than ever!
Without the ability to innovate quickly and often your company will be left behind. That is why the Pittsburgh Technology Council and 113 Industries partnered to offer the Open Innovation Summit, a one-day training event focused on learning how open innovation and big data to create radical innovation at your company.
Any company can no longer rely solely on internal sources for unique ideas and breakthroughs. The new environment of R&D replaces the logic of an earlier era, where innovation was closed off from outside ideas and technologies. The goal of the session is to identify the sources of innovative success and failure inside corporations, and how companies can develop and sustain a capability to innovate.
Agenda
8:30–10:00 a.m. | Understanding the role of big data in developing radical innovation
10:00 a.m.–12:00 p.m. | Combining Open Innovation and Design Driven Innovation to create disruptive products
12:00–1:00 p.m. | Lunch (provided on-site)
1:00–3:00 p.m. | Developing a business plan to sell your innovation idea to senior management
3:00–3:20 p.m. | Break
3:20–5:00 p.m. | Hands-on case study in identifying unarticulated needs and developing radical innovation
Who Should Attend
- Leaders of Innovation
- Leaders of R & D
- Strategic leaders within companies
- Marketing leaders
Modules
According to Roberto Verganti, author of "Design-Driven Innovation", radical innovation comes when a company figures out the unarticulated needs of their customers. These needs are not generally stumbled upon in focus group meetings, but must be found by observing the behavior of their customers and understanding how the consumer is using or hacking their products. Understanding the unintended applications of their products can direct a company in developing new, radically innovative products.
Module 1: Understanding The Role of Big Data to Develop Radical Innovation
Learn to use customer, market and application data to develop radical innovation that will allow you to both change the industry you are in, as well as span into different arena and reap the first-mover advantage.
Module 2: Using Open Innovation and Design-Driven Innovation to Develop New Products
Learn to combine the principles of Open Innovation and Design-Driven Innovation to understand customers unarticulated needs and launch new products. The goal of this module is to share techniques and practical processes that would help innovation executives identify $100M product platforms and launch new products.
Module 3: Hands-on Workshop
- Hands-on use of social listening platform to gain insight regarding an innovation thesis
- Hands-on use of polling platform to understand psychographics of your customers and their needs
- Learn how to conduct technology exploration to find breakthroughs that would help satisfy the unarticulated needs
- Learn to develop a business case for your idea and sell it to senior management
Lead Trainer
Razi Imam
Adjunct Professor Carnegie Mellon University and CEO of 113 Industries Inc.
Razi Imam is an accomplished award winning innovator, entrepreneur, and author. He has experience and knowledge of successfully innovating products and services, launching them in competitive markets, and building world-class high-performance teams. He has recently founded 113 Industries that focuses on helping companies shift their innovation strategy from being internally focused to adopting an Open Innovation model. 113 Industries drives the successful commercialization and adoption of discoveries coming out of research universities, federal labs, and research driven enterprises by mid-market and Fortune 500 companies looking to introduce new products. In recognition of his entrepreneurial success, Carnegie Science Foundation has presented Razi with their prestigious award honoring Innovation in Science and Technology. He is also an adjunct professor at Carnegie Mellon University teaching a course on "Open Innovation and Design-Driven Innovation."
Guest Speakers
- Chairman, Hitachi America, Ltd.
- Tom Kubilius: Adjunct Faculty, School of Design, Carnegie Mellon University
- Jerome Pesenti: Chief Scientist - Big Data, IBM
- Stacy Leidwinger: Product Manager - Data Explorer, IBM
- Saman Haqqi: Sr. Program Director - Big Data Marketing - IBM
- Zach Sharek: Director of Strategy and Innovation, CivicScience
Learning Objectives
- Learn the principles of open innovation and design driven innovation
- Learn principles of understanding consumer sentiment and social listening platforms
- Learn how to identify and extract unarticulated needs from your customers
- Learn principles of technology exploration to help develop radical innovation
Summit Agenda
8:00am – 8:30am
Registration
Coffee /breakfast
8:30am – 10:00am
10:00am – 12:00pm
Lunch: 12:00pm – 1:00pm (provided on-site)
1:00pm – 3:00pm
3:00pm – 3:20pm: Break
3:20pm – 5:00pm
Registration Information
When: May 22st, 2013
Where: Pittsburgh Technology Council Resource Room (max of 35 attendees)
Time: 8:30AM – 5:00PM
Cost: $399
Click here to register.
Innovate with the PTC! For more information, contact
Justin Driscoll, Director, STEM Talent Acquisition, at 412.918.4281.
