MEMBER SUCCESSES
Growth Companies
Relationship with Council Helps Company Build Brand Locally
IMPAQT
With a rapidly growing national client-base, IMPAQT recognized the need to cultivate their business and recruit local talent in their own backyard.
IMPAQT is a privately-held search engine marketing agency which helps Fortune 1,000 marketers gain revenue, branding, awareness and top Internet rankings through search-based paid placement campaigns, and natural Web site optimization.
Challenge
With a rapidly growing national client-base, IMPAQT recognized the need to cultivate their business and recruit local talent in their own backyard.
Solution
In IMPAQT’s start-up years, the company became involved with the Pittsburgh Technology Council on numerous levels to aid in the recruitment of qualified local talent as well as networking with prominent neighborhood brands. To build their local presence, IMPAQT entered the Council’s Rising Star Category for the 2003 Tech 50 award; their director of marketing joined the Pittsburgh Technology Council’s Advisory Committee for the Sales and Marketing Network; and utilized the Council’s internship program. Even today, IMPAQT uses the Council as a business tool through avenues such as the Tech 50 awards which in 2007; they entered and were named a finalist in the Service Provider category.
Results
The local recognition that came from being a finalist in the Council’s Tech 50 Rising Star category was one of the first steps in helping this company build their brand on a local level. Over the years, IMPAQT has furthered their relationship with the Council through numerous speaking engagements, presenting on various search marketing topics. They didn’t look at these speaking roles necessarily as a way to get new business leads but valued the ability to network with other technology companies. In their infancy, IMPAQT relied on the Council’s Internship Program to recruit the local best and brightest which often turned into full-time positions. Though IMPAQT has seen exponential growth over the years (both in their volume of business and the number of employees which today reaches almost 100) they still find tremendous value in participating in Pittsburgh Technology events and still utilize the Council as a HR tool.
Other Case Studies
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