MEMBER SUCCESSES

Growth Companies

Tech Council creates visibility, referrals and customers

NACR

Because Pittsburgh can be such a close-knit community, NACR was looking for ways to meet new clients and partners while establishing a larger presence in the area technology community.

Founded in 1993, NACR (www.nacr.com) is a leading provider of comprehensive communications solutions including Voice over IP (VoIP) and converged network integration, consultative services, maintenance, and repairs. As a Value Added Solutions Provider (VASP) and seven-time Avaya BusinessPartner of the Year, NACR works closely with Avaya and other strategic partners to integrate the latest hardware, software, and applications into leading-edge solutions for businesses nationwide.

Challenge

When the company integrated its sales and services with those of Combest, Inc., an independent sister company and certified dealer of Avaya and Cisco solutions previously doing business locally, NACR had an opportunity to grow its name and reputation in the region. Because Pittsburgh can be such a close-knit community, NACR was looking for ways to meet new clients and partners while establishing a larger presence in the area technology community as the local Avaya solution specialist.

Solution

Taking up Combest’s membership in the Pittsburgh Technology Council, NACR now had the opportunity to attend meetings and raise its profile by participating in council networking, charity events, breakfast briefings, and fund-raising sponsorships. Active participation in the Tech Council has given NACR a forum in which to highlight its national reputation for quality and its customer-centric approach to communications solutions, building greater recognition locally.

Results

Through the Tech Council, NACR can make its best-in-class communications technology solutions known to member businesses, obtain referrals to other local companies, and identify new customer and prospects. In addition, in keeping with its commitment to focusing on customer needs, NACR can utilize its council connections to identify local partner companies for providing customers with an end-to-end solution and a single point of contact for implementation, maintenance, and other ongoing services.

Other Case Studies

Summa

Establishing a presence locally, would require elevating Summa's visibility and involvement in local organizations and activities – a role that the Pittsburgh Technology Council helped to fill. Read More

Motionplan, Inc.

As the firm grew, they turned to the Pittsburgh Technology Council for affordable healthcare insurance, job posting and other services. Read More

Vivisimo

Vivisimo started attending Council events to learn from others and tell their story to other Council members. Read More

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