ADVERTISING
Overview
Advertising solutions to build business.
The Pittsburgh Technology Council offers customized solutions that can help you reach your target audience. From C-level executives to IT professionals to entrepreneurs, the PTC can build a solution to maximize your media dollars and return brand equity and conversions to your company.
Advertising/Editorial Opportunities
The Pittsburgh Technology Council’s various publications and media offer channels for our members to share information, ideas and knowledge in order to help regional technology companies succeed. Our combined products are read by more than 130,000 readers and offer your company the ability to target your message to reach the “C” level decision makers and key influencers in the technology community.
In addition to our competitive advertising packages, the Council offers multimedia advertising bundles across several media to optimize your exposure.
Sponsored Reports/Content Marketing
As a new editorial feature in TEQ magazine, sponsored reports provide "Technology" companies with a unique opportunity to showcase their product offerings and market position. Content marketing is effective because of the layout and delivery. In terms of design, these features look just like the other articles in the publication. In terms of content, they’re written with the same journalistic style using quotes, facts and statistics. This combination proves persuasive since someone casually reading the publication might assume it’s another news article. And in a way...it is. It’s a carefully crafted piece that helps Tech companies like you explain their value proposition while providing readers with information that is both informative and engaging.
Want more information about advertising?
Check out our Rate Cards below:
TEQ Magazine
Made in PA Magazine
TechExport Journal
Marcellus Quarterly
Overview
Reaching more than 40,000 readers, TEQ is southwestern Pennsylvania's only newsmagazine to exclusively cover its technology industry. TEQ profiles the region’s most innovative companies and talent while exploring the latest industry trends and issues. As a paid publication through membership, TEQ provides exclusive exposure to the region's tech community. TEQ also features online and interactive versions of the magazine for added exposure.
TEQ Magazine Overview |
| READERSHIP |
40,000 READERS |
| RATE | 7 ISSUES PER YEAR |
| OPTIONS |
FULL COLOR ADS, INSERTS, STITCH-INS, POLYBAGGING, eBUNDLE |
TEQ Magazine
2012-2013 Editorial and Deadline Calendar
| ISSUE |
COVER |
AD DEADLINE |
| TECH 50 2012 |
CO-LOCATING AND TECH 50 AWARDS COVERAGE |
10/12/2012 |
| 2013 PREVIEW |
2012 NEWSMAKERS LOOK FORWARD TO 2013 |
12/14/2012 |
| CIO OF THE YEAR 2013 |
TECHSHOP/CIO OF THE YEAR COVERAGE |
2/15/2013 |
| VENTURE CAPITAL 2013 |
VENTURE CAPITAL ACTIVITY IN PITTSBURGH'S |
4/5/2013 |
| STEM 2013 |
STEM EDUCATION/CREATIVE TECHNOLOGY |
5/3/2013 |
| EMERGING TECH 2013 |
GAME-CHANGING TECHNOLOGY BEING CREATED IN PITTSBURGH |
6/14/2013 |
| ENERGY 2013 |
INNOVATION IN THE REGIONAL ENERGY INDUSTRY |
8/2/2013 |
Reader Purchasing Plans for 2013
Reader Purchasing Plans for 2012 |
| Legal Services |
60% |
| Accounting Services |
54% |
| Broadband |
64% |
| Cell phone |
70% |
| Healthcare |
70% |
| Insurance |
68% |
| Automotive |
31% |
| Electronics |
58% |
| Software |
77% |
| Hardware |
74% |
| Office Supplies |
78% |
TEQ Readership Vitals
TEQ Readership Vitals |
| 50% of TEQ readers keep an issue for more than 7 months. |
| 46% of TEQ readers visit advertisers’ Web sites. |
| 40% of TEQ readers refer an ad/article to someone else. |
| 89% of TEQ readers find the publication valuable or very valuable. |
| Average reader spends 34 minutes with TEQ. |
AMP up your brand with the PTC! For more information on advertising opportunities, contact
Matt Holjes, Advertising Sales Manager, at 412.918.4235.
