The next time you¡¯re at Heinz Field watching the beloved Black ¡¯n Gold, be sure to check out a really cool technology from Songwhale that is absolutely free. All you will need is a handheld device that is either capable of text messaging, has removable storage, has Bluetooth capabilities, or has Wi-Fi connectivity to hop on the Songwhale Network and start winning prizes. With no subscription or login requirements, Songwhale makes it as easy as possible to take advantage of its technology and content.

This completely free entertainment service is sponsored by the organization/venue holding the event and delivers premium digital content directly to any compatible handheld device, regardless of the wireless carrier. Users can win various prizes via the Songwhale Network, such as exclusive music videos and MP3s, seat upgrades, gift cards, ringtones, autographs, wallpapers, CDs, sponsored merchandise and team content.

Founded in Minneapolis in 2007, Songwhale recently opened up a branch in Pittsburgh, located in Lawrenceville, to support its installation at Steelers¡¯ games this past season. The technology company has used its successful partnership with the Pittsburgh Steelers as a springboard for other Songwhale installations throughout the city.

¡°We are starting to build a lot of really great relationships around the city and are looking forward to being part of the city as a whole,¡± Ty Morse, Songwhale¡¯s Co-founder and President said. ¡°Pittsburgh is the first small market for a Songwhale installation and it is great to see the extremely positive reception we received with the Steelers this season."

¡°Songwhale is a free service geared specifically to fans,¡± he continued. ¡°The Steelers are the first NFL franchise to use Songwhale and we plan to work with other Pittsburgh sports franchises as well.¡±

If you stumble across Songwhale while you¡¯re out grabbing a beer during halftime or killing time on your mobile between plays, you can utilize the Songwhale Network in one of the following ways: the Songwhale Wi-Fi Network, Songwhale Touchtooth, Songwhale Fastlane, Songwhale Texting or a Human Hotspot ¨C a team member equipped with mobile Songwhale technology circulating through the crowd distributing content in person. Devices that can access the network include cell phones, PDAs, Nintendo DS, PSP, iPod Touches, Smartphones, USB Keys, SD Cards and microSD Cards, and more.

Sporting events aren¡¯t the only place to take advantage of free Songwhale content. In the past, Songwhale has set up shop at concerts, festivals, and retail stores in markets like New York City, Chicago, and L.A. and is currently looking for other organizations/ venues to partner with here in Pittsburgh.

Songwhale Pittsburgh is currently discussing a partnership with Fox 53 Pittsburgh whereby Songwhale and Fox Pittsburgh will combine content and promotions with programming and live events.

¡°In partnership with Fox 53 Pittsburgh, we will connect viewers to live events via TV programming for people to win prizes,¡± Morse explained. ¡°Similarly, our goal going forward is to strengthen relationships between Pittsburgh organizations and to provide to as many people as possible the opportunity to experience our technology."

¡°We have an extremely young team full of energy and ambition that is rethinking the ways this technology can be integrated across Pittsburgh¡¯s entertainment landscape,¡± Morse continued. ¡°The Songwhale technology platform is very flexible and is totally customizable depending on our partner¡¯s demands."

Learn more about Songwhale online at www.songwhale.com and don¡¯t forget to look for this free service the next time you are out and about. ¡ö