Article Published: May 19, 2016
Article Published: May 19, 2016
By Adam Weinger, Double the Donation
Nonprofits, regardless of size, mission, or donor pool, use technology to accomplish certain tasks.
Each department has its own technological needs, but did you know that nonprofits can (and should!) use technology to expand their corporate connections.
Technology now permeates nearly everyone’s life. Why wouldn’t it be the perfect avenue for growing your corporate relationships, and your nonprofit’s revenue?
For examples of great corporate partners, check out the 10 leaders in corporate philanthropy.
Matching gifts are the “two-for-one” deal of the corporate giving world.
Companies who offer matching gift programs essentially reward their employees’ philanthropy by doubling their donations to eligible nonprofits.
How can your organization take advantage of these types of programs?
Simple! You just have to effectively market them to your supporters.
While there are innumerable ways to market matching gifts to your donors, the easiest and most effective way is to use a matching gift tool within your online donation page.
Let’s take a look at an example:
The Association of Former Students at Texas A&M incorporates a matching gift tool within their donation page. Donors simply need to type in their employer’s name to determine whether they offer a matching gift program or not.
If they do, the donor is then taken to more information about the company’s specific guidelines.
Matching gift tools are an easy way to double your fundraising revenue and grow your corporate relationships.
If you want to have a better idea of where your donors work (and therefore learn more about what types of corporate giving programs their employers offer!), run your database through a prospect screening.
You’ll uncover a wealth of information, including employer data!
With this info at your fingertips, you can accurately promote those matching gift programs from point one as well as other types of corporate giving programs.
You can also find out basic contact info in addition to philanthropic markers that point to major and planned giving.
Prospect research is a good way to flesh out your donor profiles, but it’s also helpful for expanding your corporate relationships! You can see the connections between your existing donors and prospects and reach out to the companies they work for.
Peer-to-peer fundraising, also known as crowdfunding, is a great way to involve your nonprofit’s donors in the actual fundraising process.
Peer-to-peer fundraising taps into the passion that your existing supporters have and helps you broaden your donor base. You essentially recruit your advocates to raise money on your behalf by accepting donations and pledges from their friends, family members, and coworkers.
But how does this fit into our discussion of corporate relationships and technology?
Well, most peer-to-peer fundraisers are hosted on an online crowdfunding platform. Your supporters share the link to your fundraising page with their networks.
Their networks include their coworkers.
When your donors share your crowdfunding page with the people they work with (and even their bosses!), you can exponentially increase your reach in the corporate world.
It might seem like a far-reaching idea, but you’d be surprised how many new donors you’ll acquire just by encouraging your existing supporters to share your crowdfunding page with their coworkers.
4. Social Media
Social media seems to be everywhere these days, and nonprofits certainly shouldn’t ignore it as a way to grow their corporate relationships!
Social media sites like Facebook, Twitter, and LinkedIn all have the potential to connect your nonprofit with companies that have philanthropic interests that align with your mission.
The key to growing your corporate relationships on social media?
It’s pointless to set up a profile and leave it to gather dust in the far-reaching corners of the internet.
Instead, consistently interact with your followers and companies with whom you’d like to have or develop partnerships.
These are by no means the only four ways your nonprofit can use technology to grow your corporate relationships.
However, they are a good starting point, and they’ll eventually lead to more revenue for your organization!
Adam Weinger is one of the leading experts on corporate giving programs.
He’s the president of Double the Donation, a company which helps organizations raise more money from employee matching gift and volunteer grant programs. The company partners with nonprofits ranging from arts and cultural organizations, hospitals, educational institutions, and community based organizations to help them increase fundraising from corporate giving programs.
Adam is a frequent contributor to many leading nonprofit magazines and blogs, including NonprofitPro, Nonprofit Marketing Guide, Top Nonprofits,Nonprofit.About.com and of course, Double the Donation’s blog.