Pittsburgh Technical Council

PTC Member News Roundup (1)

PTC Member News Roundup (1)

Article Published: October 26, 2016

Matrix Solutions Expands into Australia & New Zealand with IRD Group as Official Reseller

Matrix Solutions, a leading media ad sales platform, expands its footprint into Australia and New Zealand by partnering with IRD Group as an official reseller of Matrix products and services. IRD Group, based in Sydney, Australia, delivers unrivaled sales intelligence to a range of business verticals, including to media sales organizations through must-have media sales prospecting tool, Prospector.

“Modern sales organizations need a suite of tools that adapt to every part of the sales funnel,” says Matt Skinner, CEO and MD of the IRD Group. “Reselling Matrix in Australia and New Zealand allows us to meet the changing needs of our clients. Providing holistic solutions to media sales organizations keeps us competitive and a leader in our industry.”

Matrix joins IRD’s other technologies (Prospector, Connector and InsightGuru) as a solution to help media sales teams work smarter, faster and more efficiently. Matrix and IRD have a product integration that creates a platform catering to the unique needs of media sales organizations and their entire workflow. Now, media sales teams can use one platform to prospect, budget, forecast, build reports and see sales analytics across all media models–broadcast, digital, radio, cable, publishing and out-of-home. 

“We are thrilled to be working with the IRD Group,” Mark Gorman, CEO of Matrix Solutions says. “Matrix is moving aggressively to expand beyond our North American roots to become a global brand and this is a powerful step forward with a strong and like-minded partner.”

DSA Plays a Key Role in the U.S. Defense and Offensive During Yemen Conflict

On October 9, 2016, cruise missiles were fired from Yemen at the USS Mason and the USS Ponce. The attacks were nullified by the U.S. defense systems that included Sea Sparrow missiles. On Thursday morning, October 14, 2016, the US Navy fired Tomahawk missiles destroying three radar sites within Yemen.

Data Science Automation (DSA) played a key role in the success of the two weapons systems used by the Navy. The RIM-7 Sea Sparrow is a U.S. ship-borne short-range anti-aircraft and anti-missile weapon system that uses folding wings which allow for more missiles to be loaded into the launcher. The Tomahawk is a long-range, all-weather, subsonic cruise missile.

Working with Navy engineers & scientists, DSA developed two test applications, one that evaluated the performance of the springs used to unfold the wings in the Sea Sparrow missiles and another that was used to test the guidance and navigation systems used by Tomahawk missiles. DSA is proud to be part of keeping U.S. sailors and warships safe. Read more http://www.foxnews.com/world/2016/10/13/us-missiles-destroy-houthi-controlled-radar-sites-on-yemen-coast.html

JetBlue Adds Another Nonstop Flight from Pittsburgh  to Boston

Capitalizing on strong demand in the Pittsburgh market, JetBlue announced it will launch a fifth daily nonstop flight between Pittsburgh International Airport and Boston Logan International Airport starting March 2. 

The additional weekday flight will depart PIT at 6 a.m. and arrive in Boston at 7:34 a.m. The additional return will depart Boston at 8:55 p.m. and arrive in Pittsburgh at 10:48 p.m.

The earlier arrival time on this additional JetBlue flight into Boston will allow travelers to make a morning business meeting as well as additional connections such as Dubai and beyond on Emirates.

“Since landing in Pittsburgh more than a decade ago, travelers from the region have increasingly turned to JetBlue for our low fares and award-winning service,” said Dave Clark, Vice President Network Planning, JetBlue. “Now, with up to five daily roundtrips on our popular route between Pittsburgh and Boston, our loyal customers will benefit from even more choices when they fly JetBlue.”

Shannon Baker Appointed President of Gatesman+Dave

Gatesman+Dave, one of the Northeast’s premier marketing communications agencies, announced today that Shannon Baker has been appointed to the role of president.

“Driving agency integration, collaboration and new ways of thinking and innovation will be her key charge,” said John Gatesman, CEO of Gatesman+Dave. “Since joining Gatesman+Dave, Shannon has brought several million dollars in new business income and has earned the agency close to 100 awards. In this year alone, she has landed several significant accounts including national responsibilities for Thorntons convenience stores, social media responsibilities for StarKist and global responsibilities for Tobii Dynavox.”

After several years in senior positions at leading PR agencies, Baker joined Gatesman+Dave in 2007 as director of public relations and became partner a year later. She is credited with building the firm’s PR and social media practice into one of the nation’s Top 100 independent PR firms according to O’Dwyers PR, and earning the Pittsburgh-based agency exclusive membership into the IPREX Global Network of independent agencies.  In 2015, Gatesman+Dave PR was named PRSA Pittsburgh’s PR Agency of the Year, and in that same year Baker was recognized as The Pittsburgh Business Times Business Women First Award winner.

“My father has always been my biggest mentor and early on he bestowed his wisdom upon me teaching me that in business it’s always about what’s next, optimizing for tomorrow, building for the long-term and preparing for something bigger,” said Baker.


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