Pittsburgh Technical Council

Smith Micro to Discuss Technology Breakthroughs

Smith Micro to Discuss Technology Breakthroughs

Article Published: June 5, 2015

Smith Micro Software, Inc. (NASDAQ: SMSI), a leading provider of wireless and mobility solutions, announced its CMO, Carla Fitzgerald, will discuss emerging context-driven strategies for personalizing mobile engagement during a panel discussion at PLACE 2015: The Business of Location (June 9). The company has also published a whitepaper entitled Smarter Smartphone Marketing, describing the opportunity for hyper-targeted mobile interactions based on real-time consumer behavior, circumstances and intent, specifically in the hospitality industry.

"Mobile marketing is exploding but the power of smartphones is still surprisingly underutilized in real-world deployments, particularly in retailer and brand loyalty apps", said Carla Fitzgerald, CMO, Smith Micro. "Location-based solutions must tap into deeper contextual information to deliver more relevant and convenient mobile services. It's not just about pushing ads, the device should be able to anticipate what a consumer wants or needs, even if it's just presenting information differently in-store or offering virtual assistance".

Presented by Opus Research, PLACE brings together marketing experts from around the globe to learn, discuss and strategize how indoor location solutions, when combined with mobile and online data, are able to empower consumer engagement and business intelligence.

Panel information:

What: Location, Mobile In-Store Engagement
Where: The Roosevelt Hotel, New York City, NY
When: June 9, 2015, 3:15 – 4:00 pm
Who: Carla Fitzgerald, CMO, Smith Micro; Jeff Hardison, director, Aruba Networks; John Kavulich, VP, Acuity Brands Lighting; Nathan Pettyjohn, founder & CEO, aisle411

Earlier this year, Smith Micro announced 
NetWise Captivate, a context-driven mobile engagement platform that allows marketers to create more personalized brand experiences for their customers using smartphones. Smith Micro's long history of providing embedded software solutions for mobile operators and device makers gives them a unique approach to creating more native device experiences for consumers.

For insights into context-driven mobile engagement as applied in the hospitality industry, download Smith Micro's latest whitepaper Smarter Smartphone Marketing.

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