Adobe and BUILD.org Partner to Launch New Curriculum

BUILD.org and Adobe today announced the launch of BUILD’s FamBiz Expansion Pack: Basics of Branding with Adobe, a new free digital curriculum designed to help educators bring entrepreneurship, creativity, and real-world branding skills into classrooms serving grades 7–12.

Built for teachers and easy to implement, the new expansion pack integrates coursework from Adobe Digital Academy helping learners build creative, marketing and AI skills to get ahead and stand out. Combined with BUILD’s FamBiz CEO Simulation, students are given the opportunity to not only run a business but also design and market a brand using using Adobe Express, an all-in-one design, photo, and video tool to make content creation easy. This program builds on Adobe Digital Academy’s decade of success, as it evolves into creator-focused, classroom-based experiences.

With FamBiz, students step into the role of CEOs running a simulated cookie company, making decisions that impact their team, customers, and community. Now, through Adobe Express, students also take on the role of creative director, designing flyers, logos, and social media posts that bring their business to life.

FamBiz has long helped educators teach entrepreneurship through hands-on, decision-based learning. The new Basics of Branding with Adobe module expands that experience by introducing branding, marketing, and visual communication as essential business skills.

Using an easy-to-follow Adobe Express tutorial, students learn how to:

• Apply foundational design principles such as color, typography, and layout
• Use branding and AI-powered tools in Adobe Express to communicate a company’s story
• Create authentic marketing materials that reflect their business goals and audience

The result is a classroom experience where business strategy and creative expression work together, helping students understand not just what a brand looks like, but why it matters.

The FamBiz Expansion Pack: Basics of Branding with Adobe is completely free and accessible to educators nationwide. Teachers who use the module receive:

• A step-by-step Adobe Express tutorial video
• Access to BUILD’s interactive digital FamBiz platform
• Plug-and-play assessments and built-in data insights
• A 60-minute, classroom-ready lesson designed for easy integration

Explore the New Expansion Pack

Most teachers can access Adobe Express immediately using their school credentials. Teachers can visit Adobe Education to sign in with their school email, once set up it will launch them directly into their Express account. The How to Use Adobe Express for K–12 guide explains more sign-in options. For additional support, educators can contact k12us@adobe.com.

The module complements BUILD’s emphasis on social-emotional learning (SEL), problem-solving, collaboration, and real-world skill development, while also building students’ confidence in creative communication and digital tools.