On the Rise in Pittsburgh: The Inspiring Journey of Kim Ford

Pittsburgh’s transformation into a technology and innovation hub has been a multi-decade metamorphosis led by people from across the ecosystem driving change and excellence in their respective industries. 

Among these trailblazers is Kim Ford, a dynamic force in the commercial real estate sector, whose journey from a young receptionist to a leading figure in Pittsburgh’s tech ecosystem is nothing short of inspirational.  

Ford’s entry into the commercial real estate world was serendipitous. Starting as a receptionist, she quickly proved her mettle by managing deals and ultimately founding her own firm – Rise Pittsburgh - 17 years ago. Her ascent in the industry, especially one dominated by men, is a testament to her tenacity and vision. Ford's experience challenges the ethos of what many consider achievable, underscoring her belief that anyone with determination and hard work can carve out their success.  

“I feel like anybody can set their mind to do anything if they really want to do it,” said Ford. “If you research it and work really hard, you can pull it off."

Breaking Tradition in Real Estate  

One of Ford’s groundbreaking approaches is her insistence on eliminating conflicts of interest in real estate transactions. Unlike traditional brokerages that represent both sides of a deal, Rise Pittsburgh is tenant-only, ensuring that clients receive unbiased representation.  

"It was really important that I just didn't try to compete with everybody. I needed to be different," she noted. 

This model, though challenging due to the lack of traditional promotional avenues, has set her apart in the industry.  

“The only way you're going to know about us is through word-of-mouth relationships. Period. It’s all referrals. That's our entire business line,” said Ford. 

“I feel like anybody can set their mind to do anything if they really want to do it,” said Ford. “If you research it and work really hard, you can pull it off."

Building her firm through relationships, referrals, and sheer reputation, Ford has focused heavily on technology companies.  

Ford’s affinity for technology and understanding of startups has allowed her to craft unique solutions for burgeoning tech companies in Pittsburgh. From advising startups on lease agreements to solving office space challenges for tech giants like Aurora and Duolingo, her impact on the tech industry is considerable. Ford has helped these companies transform spaces into vibrant, collaborative environments, essential for fostering innovation and growth.  

"If you design and create the right work environment, people want to come to work," Ford said. She noted that in our post pandemic world, employers have recognized the importance of working from the office again. 

Beyond Real Estate: A Role Model 

Ford’s journey is not just about tech real estate; it’s about providing opportunities and fostering community. She’s a surefire example of how going the extra mile and valuing every relationship can yield extraordinary results. Her advice is universal—never be afraid to ask for what you need, as refusal costs nothing, and help can be a game-changer.  

“You should also never burn a bridge and value everybody,” Ford admitted. “Because there's a place for everybody and there's a reason why you met them.” 

Despite successes, challenges remain in the local tech real estate, particularly as Pittsburgh’s downtown faces issues like parking availability and crime, which deter businesses.  

Yet, Ford remains optimistic about Pittsburgh’s potential, especially with the continued ascent of the local tech and innovation economy.  Ford’s story is a reminder of how resilience and vision can transform personal and professional landscapes.  

For Pittsburgh’s tech community, she is more than a real estate figure; she is a role model whose courage and business acumen shine brightly, helping to guide the region toward a promising future.  

Ford’s years of commitment have played an integral role in making Pittsburgh and its tech industry better one workspace at a time.