Three Reasons for Every Business to Invest in Connectivity

Investing in connectivity strengthens cybersecurity, builds operational efficiency, and improves the customer experience. These three aspects may seem secondary to the day-to-day functions of the business, but are in fact the supporting pillars that can determine success. For businesses looking to strengthen these areas, Comcast Business has compiled the following list of solutions and how we can help.

Strengthening Cybersecurity Practices

It is important to have, and constantly be evolving, a cybersecurity plan. Secure Access Service Edge (SASE) provides cloud security, endpoint security, and more room for innovation and collaboration for remote workers. With more and more companies adapting to the hybrid workforce, it’s harder to know if cybersecurity functions are doing their job. SASE is a reliable service, which puts tech support more at ease.

There are also solutions like Comcast Business SecurityEdge™, which block a range of threats, from malware to ransomware, phishing and botnet attacks, while securing connected devices and preventing users from accessing compromised websites. Comcast Business SecurityEdge can provide a critical layer of protection for all devices across the network. Plus, businesses can identify network threats in real-time, helping to minimize the threat and downtime of an attack.

Making Operations More Efficient

Using one solution to tackle three different issues may seem too good to be true, but it isn’t. Leveraging SD-WAN, a centralized control function to steer network traffic to where it needs to go, can increase business productivity and reduce technology costs, and it is secure for remote employees to use. With employee technology rarely running off the same central location these days, SD-WAN is becoming increasingly popular, especially among businesses that are reliant on hybrid or remote work. Plus, Comcast Business can manage the installation process so that IT support can focus on the day-to-day operations for their team.

Mobile phones, Voice over Internet Protocol (VoIP) services, and one-touch conferencing are other great solutions that allow employees and managers to better collaborate and communicate regardless of whether they are in-person or not. Access to a wide range of collaboration and communication tools allows employees to accomplish their jobs at times and places that work best for them, resulting in happier and more productive team members.

Cloud-based applications and solutions offer another way for employees to better collaborate in real time from any location. They help to eliminate tracking the back-and-forth versions of a document and remembering which folder a file was kept in, as well as allowing operations to keep data moving, providing real-time insights into the business and improving continuity throughout.

Improving the Customer Experience

One of the best ways to make a good impression on a customer is for each interaction to be as swift and efficient as possible. With more than half of CIOs prioritizing improvements to the customer experience this year, the adoption of 5G is one option for businesses to improve connection, with even more data, at a faster rate. Not only do customers enjoy a faster experience as a result, but there’s now more time for businesses to reach new customers.

There is a lot of opportunity in customer communication, too, which is why automating administrative tasks can have such a positive impact on customer satisfaction. By setting automatic appointment reminders, delivering satisfaction surveys after a purchase, and sending automated emails after customers use the “contact us” button, customers know that their needs will be met, and the business has a little more time to meet those needs.

Outside of providing an improved customer experience, increased connectivity and tools from Comcast Business can provide next-level programs for businesses. Implementing AI to ensure that customer favorites are always in stock or to align the staffing grid with the busiest times of day to encourage more 1:1 time with individual customers are two examples of digital solutions that can keep customers impressed.

According to IDC data, 81% of organizations plan to prioritize connectivity programs as they realize connectivity touches every aspect of their business. Without cybersecurity, efficiency and care for customers, a business is not likely to succeed. Investing in a partnership with a company like Comcast Business allows business owners to continue operations, with the support of a strong system to uplift these other important efforts.