Matrix, the only global ad sales platform built for media, continues to display growth and innovation, year over year, attributable to the success of the Monarch media ad sales platform, sustained partnerships, and integrations. They have increased their user base by 25% with expansion to international media enterprises. As their technology and product portfolio continues to grow, the company has sustained a renewal rate of more than 96%. Matrix’s customer base spans across Television, Radio, Digital, and Print.
Matrix is consistently innovating and upgrading their technology to bring media sellers the highest quality solutions to help them sell smarter, faster, and more efficiently. The Monarch platform recently underwent an update to bring operational enhancements to the reporting engine so users can access information faster and springboard their everyday efficiencies. An international expansion was announced this year with the opening of the Matrix office in Mexico, spurring a new team to be on the ground in Mexico City to better serve that Market and extend the company’s development resources. The innovation of Matrix shows no signs of stopping with the recent announcement of the development of the Matrix Sales Gateway, which will support tech-enabled negotiations and significantly streamline media ad buying and selling.
“Matrix is a future-forward technology company. The Matrix team is always focused two/three years forward. Our planning and development is around impressions; a simplified, converged model where dynamic equations can deliver audiences across multi-channels and where the term “makegood” doesn’t exist but a pre-determined outcome and process is executed; where automation and AIML dramatically decreases the time from prospect to cash; and where technology is implemented to improve inventory utilization and reduce errors,” shared Mark Gorman, CEO, Matrix. “Matrix is about improving the top and bottom lines for media companies and our future is the future of media.”
Matrix also supports and contributes to the innovation and forward motion of the industry on a whole by hosting an annual Media Ad Sales Summit. Now in its 4thyear on January 22-24, 2020, this summit happening in Miami Beach, FL brings together industry leaders in order to engage in high-impact discussions about key topics such as technology, automation, and consumer behavior and how these trends will impact the way media advertising is bought and sold, both today and in the future. With ever-evolving themes and ample networking opportunities, it has become a staple, can’t-miss industry event.
For more information, visit Matrix at www.matrixformedia.com.
Listen to a TechVibe Radio podcast featuring Matrix right here. About Matrix Matrix makes media happen by helping media companies to better monetize their content. Its flagship product, Monarch, is the only global ad sales platform built for media – transforming chaotic data into actionable sales information that delivers the insights necessary for prospecting, managing, evaluating and closing business. The company manages more than $13 billion in media ad revenue, offering its best-in-class analytics, sales intelligence, media-specific CRM and sales tools to more than 10,000 media sellers to more efficiently manage their workflow. For more information, please visit matrixformedia.com.