Skip to content

Using Technology to Power New Possibilities

Aaron Mimran, Comcast Business

Technology is the backbone of a company’s infrastructure and gives organizations the ability to prepare for what’s next. As hybrid and remote work becomes increasingly popular, businesses of all sizes in Pittsburgh and beyond are evaluating their relationship with technology to reinvent how to achieve collaboration, while keeping pace with innovation.

Traditional organizational structures are a thing of the past. Flexible work environments require reliable connectivity, security and agility to support a workforce that may be spread out across the state, country or globe.

Without proper technology, companies risk being outdated and limiting collaboration among employees to a physical setting and specific time of the day. When collaboration is restricted, so is innovation.

To avoid this pitfall, organizations need to adopt an agile, cross-functional operating model powered by connectivity to support frictionless engagements and encourage creativity, fresh thinking and teamwork.

The key to driving innovation is the integration and management of business resources and processes. For example, using fully integrated management and reporting tools for unified communications, companies can seamlessly add applications to meet business and user goals.

By implementing a unified communications solution and reducing the burden for IT teams, organizations can reallocate those resources to other activities rather than just hardware and system maintenance and upgrades.

These integrations streamline communication, eliminate time spent wrestling with various apps, and can be used from any location – whether at an office in Wilmington, in an employee’s living room, or even on business travel in another country.

Technology can help power business functions previously not possible in a typical office environment, and the shift to a remote workforce requires entirely new workstyles and skill sets for employees. It also gives businesses the ability to keep up with training programs or learning systems to assess talent and reskill employees. With the number of remote workers increasing, technology opens up the hiring pool for talented workers despite location. By using technology to continue to educate, assess and retain employees, companies ensure they remain relevant and competitive.

Additionally, when it comes to any business network, security should not be an afterthought. According to the 2021 Comcast Business DDoS Threat Report, 2021 was another record year for distributed denial of service (DDoS) attacks. While the 9.84 million DDoS attacks in 2021 was lower than the 10.1 million reported in 2020, it still represented a 14% increase over 2019.

Remote connectivity and the increased hiring pool have heightened concerns about network security, and as security perimeters evolve, every access point and network element becomes a potential risk for security breaches. The growing importance and evolution of networks beyond traditional perimeters are driving companies to rethink how to best integrate networks with cybersecurity. Security protocol guidelines must be put in place and followed from the start to determine how to execute best, review and protect systems and assets, wherever employees may be located.

To enable collaboration and innovation, network reliability and connectivity are key. If network infrastructure is not secure or does not have the bandwidth to support organizations, the business’s ability to transform and innovate will be blocked.

When building a network meant to enable innovation, organizations need to think about their strategy holistically – it needs to allow reliable connectivity while blocking cybersecurity threats no matter where employees are located. Remember, collaboration, connectivity, innovation and security work best together.

Visit to learn more about innovative technologies and network solutions to ensure your business can remain collaborative from anywhere.