Augmenting business and brand marketing with tools and technologies powered by artificial intelligence (AI) provides an arsenal of real-time resources that empower smarter and more strategic determinations in the tactics, approaches and forms of measurement that maximize idea-generation, decision-making and the investment of dollars.
Going from what was a buzzword to what is now a best practice, AI-augmented marketing enhances and expands internal processes and operations, better identifies and engages with existing and new audiences, powers personalized approaches, and so much more. These marketing tools and platforms have to be fully integrated into the frontlines of marketing efforts—or brands and businesses risk appearing out-of-touch with their audiences and falling behind their competitors. Here’s what you need to know.
Robots Are Not Taking Over
When we talk about AI automation or augmentation, a robot revolution might come to mind; but this isn’t about handing everything we do over to the AI and taking marching orders from robots. Far from it.
By offering support and access to skillsets and data points that would be too difficult, too time-consuming, or nearly impossible to realize in human form, AI-powered mar-tech tools cultivate symbiotic relationships with humans; relationships that work collaboratively toward shared goals. AI tools and technology are fully able to handle and take on tasks that humans are not, so effective integration is a joint effort that combines human intuition and emotional intelligence with machine-powered analytics, capacity and insights. Emotional intelligence is still fully powered by humans and is an irreplaceable component.
Data Drives Better Decision-Making Data is one of the most valuable resources available, driving nearly everything people do, see, create, experience and access today. Whether in partial snippets or fully complete datasets, AI-powered marketing tools filter and distill vast amounts of data. They are fully capable of examining, understanding and delivering information at inconceivable speeds, eliminating the risk of human error and supplying distilled, clear-cut data points that drive better strategies and ultimately lay out pathways for achieving the best possible results.
And this is applicable technology that works for businesses and brands of all sizes. Whether large or small, data drives insights that elevate and evaluate marketing efforts, from ad targeting and where and how advertising dollars can and should be spent, to refining existing target audiences and identifying new customers, offering better brand engagements, and more.
Customer Experiences Require AIPowered Personalization
While their concerns about data and privacy can’t be ignored, customers are still drawn to, and have come to expect, hyper-personalization throughout their social and digital experiences. They want brands to know who they are, what they want, to anticipate their needs and demonstrate the value-add to their lives. With data and insights provided by AI-powered marketing tools, access to more reliable information about who is being targeted and what they want powers personalized visual and verbal messaging that aligns and resonates with audiences. This allows you to better target existing customers, access new audiences and consistently deliver on those customer expectations.
AI tools and technology, such as platforms that deliver customer insights, CRM software, email marketing automations and more, drive better decision-making, deliver more qualified leads, ensure better experiences and engagements.
The Right Mix Enhances Marketing Approaches
We know that AI empowers data-driven approaches to marketing and offloads tasks that tie up creative minds. When the right mix of mar-tech tools are applied across marketing functions, it all adds up to significant gains in productivity and performance. And that also empowers new approaches, experimentation and testing of new AI-powered platforms and tools that can further connect and engage internal teams and external audiences in new and meaningful ways and frees the people behind it all in ways that fully accesses their creative potential.
AI-powered mar-tech is accessible, affordable, and agile, and whether it is incorporated in small ways through slight improvements and enhancements or in large-scale overhauls, these tools and technologies offer access to powerful marketing opportunities, insights and advantages, while providing smart solutions to existing challenges.
If you want to understand what tools are best for you, contact C-leveled at 412-434- 6934 or info@c-leveled.com.