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Entrepreneur Insights: Avoiding the Product Flops that Doomed Atari's E.T. Video Game

Interview by Audrey Russo and Jonathan Kersting

Steven Spielberg's E.T. the Extraterrestrial motion picture movie was one of  the most successful movies of all times, but did you know that Atari’s ET video game was a complete flop? 

Don't let your product become the next E.T. video game disaster! In this eye-opening episode of 10 Minute Tech Talks, Evan Beach from 99 OVR shares crucial lessons on video game development, marketing, and avoiding product failures. If you don’t know 99 OVR, it is the creator of the original Gamer Box and a top marketing company serving the fast-growing eSports industry.

Learn how rushing to market, ignoring customer needs, and relying on hype over quality can doom even the most promising projects. Whether you're building a video game, app, or any other product, this podcast is a must-listen to ensure you don't bury your hard work in the desert like Atari did with thousands of E.T. cartridges.

Listen in to get the insider wisdom you need to launch a successful product.

Produced by the Pittsburgh Technology Council, this is a podcast for tech and manufacturing  entrepreneurs exploring the tech ecosystem, from cyber security and AI to SaaS, robotics, and life sciences, featuring insights to satisfy the tech curious.