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Pittsburgh Founder: Ellie Gordon of Behaivior

Interview by Jonathan Kersting

Ellie Gordon embodies the spirit of an entrepreneur paired with a humanitarian. She founded artificial intelligence start-up company Behaivior from the creative cauldron of a hackathon.

Behaivior uses machine learning and automated just-in-time intervention to solve the problem of addiction. Behaivior was recently named a Top 10 team in the third and final round of the $5 Million IBM Watson AI XPRIZE, and has received funding from Innovation Works, the National Institutes of Health (NIH), the National Science Foundation (NSF), and others.

Listen Ellie detail her inspiration to found the company and what it has taken to grow it right here in Pittsburgh.