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TechVibe Radio: MSA Puts the Science Behind Marketing

Interview by Audrey Russo and Jonathan Kersting

MSAFounded way back in 1963, Management Science Associates (MSA) is an international leader in marketing, strategic analysis, decision-support analysis software and process/business automation systems.

Tune in to TechVibe Radio this Sunday (11/5) to discover how MSA not only works with major brands across seemingly every industry, but also has an entrepreneurial startup side with the launch and expansion of its Savvy Citizen App.

Tune in and geek out on how MSA was crushing big data before the term even existed.