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SoftLedger Founder Ben Taylor on Building Fintech in Pittsburgh

Interview by Jonathan Kersting

What happens when an accountant gets frustrated enough with clunky software to build something better?

You get SoftLedger.

This week on TechVibe, we sit down with co-founder Ben Taylor to talk about how a problem he experienced firsthand turned into a growing fintech company.

Ben and his co-founder started by sketching out ideas on printer paper. Then came the hard part: thousands of cold emails, plenty of rejection and the long process of winning that first customer. From there, SoftLedger steadily grew into a platform serving companies that have outgrown QuickBooks but don't want the cost and complexity of a giant ERP system.
Today, SoftLedger is growing its team in Pittsburgh, expanding downtown and putting AI to work across accounting, reporting and software development. Ben also talks about why Pittsburgh has become such a strong home base for the company.
It's a fun conversation about spotting a real problem, sticking with the solution and building something people actually need.

Hit play and meet one of Pittsburgh's growing fintech companies on this week's TechVibe.

TechVibe is produced by the Pittsburgh Technology Council to showcase Pittsburgh's technology and innovation ecosystem.

Transcript:

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So glad to have you here hanging out with us on TechVibe. This is your front row seat to all the cool things happening in Pittsburgh's technology and innovation ecosystem. And it's Jonathan Kersting here. Very excited about today's show 'cause we have friends and family hanging out with us in the Huntington Bank Studios.

We have Ben Taylor from SoftLedger. So great having you here today. We're getting a progress report about all the growth you guys have been having, and I just cannot wait to jump into it 'cause I've been watching you guys grow little bit by little bit, and all of a sudden it's man, you guys are really starting to hit a stride.

So I can't wait to learn more, man. Thanks for having me on. Yeah. I'm looking forward to the con- conversation today. It's fun all the way, for sure. First and foremost, ~I mean, ~for anyone who's not known anything about SoftLedger, just give us the elevator pitch for what SoftLedger is all about. [00:01:00] 'Cause you solve a very cool problem out there.

Yeah, it's... ~So, ~SoftLedger is an accounting software for companies that have outgrown QuickBooks or another bookkeeping system and are looking at the next step up and thinking they don't want this giant, clunky, old ERP system, so- Inexpensive. And expensive, ~yeah,~ yeah. ~Right. And, ~and yeah, so we provide a right, right size fit solution at a reasonable price for companies ~that are, ~that are in that, that position.

Yeah. And this is a software as a service, a SaaS model- Yep ... which obviously people subscribe to it. The, the company subscribes to it, and they're able to use your software to get their books done, get their- ... people paid, their bills paid, and- Yep ... all that kind of good stuff in order to make a business run, right?

That's why- Yep ... I love what you do. It keeps businesses running. ~Yeah, ~yeah. ~And, ~and and in tr- and true ~I'm, ~I'm an accountant. I started this out of frustration with a, a tool, tools I was using in my job. And- Yeah ... and in true accounting fashion, we've been cash flow positive ~for, ~for going on three years now.

So- Wow, I love it. Yeah. You're living to the highest- Yeah ... standards, Ben. ~That's, ~that's awesome. Tell me more about that 'cause I always love it when there's someone, I'm like, "Wait a second. You're an, ~you're,~ you're an accountant, and [00:02:00] you're frustrated with some systems, and that inspired you to create something."

That's always... That's what I love. 'Cause you see the problem, you're in the industry, and you're like, "Wait a second. I'm gonna become a, I'm gonna become a computer guy." Yeah. I'm gonna become a software guy, right? Yeah. ~It, ~it yeah, ~it,~ it, It was a little over 11 years ago, ~I was, ~I was managing a few different areas in the accounting department for a public company.

I'm a CPA. I started off in public accounting. Gotcha, yeah. I did accounting my, my, my whole career up to that point. And ~it, ~it just took forever to get financials every month. And I th- And we were using this old clunky accounting system that is actually currently being sunset called Microsoft Dynamics GP.

It's one of the first accounting- Exactly ... general purpose accounting systems. I've heard about that. Yeah. And yeah, I just figured there had to be a better way. And fortunately, ~my longtime, ~my longtime friend Jeff Ostrega, is our CTO and co-founder. He actually knows how to- He does the programming-

build software ... side of things. Yeah. Gotcha. So you brought him the accounting issues that need- yourself. Yeah. But this is like a daunting task. I mean- ... when I just look at how QuickBook works, and I [00:03:00] don't, ~I,~ I only seen it from a distance- ~Mm ~... 'cause I am not a ledger kind of a guy, I would say, debits and credits kind of guy.

It is pretty complex stuff when it comes to balancing books- ~Mm ~... for a business. This is sophisticated stuff you had to develop from scratch here. Yeah. ~It, it was, ~it was definitely, it was tough to build and it was, it, we had to make some ~design, ~design decisions. We looked at this originally, I ha- you know, I was just drawing ~on, ~on printer paper what I thought this thing should look like.

Really? Yeah. Okay, nice. And there's no guide on how to do this. There's some old- No ... textbook that we found at some point that talked about how to build an accounting system. ~I mean, ~there was nothing. Yeah. No, exactly. So ~we, ~we ~kind of ~had to invent it, yeah. Oh my God. Yeah. I'm sorry. ~That's, ~that's ~kind of ~crazy, okay?

~Yeah. I'm gonna say you're crazy. Okay, fair. Most people would be like, "I hate this, but I'll deal with it. I'm getting paid." But you took the extra, the big extra step. You're like, "No, we're gonna find a way to solve this from scratch." ~And to know ~that ~that was like, what? 10, 11 years ago. And now people, companies are buying this and they're using it to run their businesses with.

That's cool, man. That gets me pretty excited- Thanks. ~Yeah, ~yeah, yeah ... for you guys. That's what- That's amazing ... ~that's what, ~that's what makes us excited about, seeing this come together and have it really benefit companies, have them get financials and blah quicker so that they can, decide what to do next and make- Absolutely

make informed decisions [00:04:00] about their about their business based on actual, real data is, Exactly ... yeah. So the big thing is you talk about the companies that have kinda outgrown QuickBooks. What size of a company are you when you've outgrown QuickBooks? Sure. ~It, ~it depends on the industry, but, you know- Yeah

I'd like to say when you have a your first experienced accountant either working full time within your company or- Okay ... it could be an accounting firm with an outsourced accounting practice- ~Right. ~Okay ... is serving that function. But you need someone with accounting experience that's been tasked with, "Okay, we've reached a certain level of scale, and now we need to make sure our systems are in process, and our processes are in place to scale."

Okay. And so you mentioned ~that, ~that at that point then, you're often forced to maybe look at something like a big ERP like a Microsoft general dynamics thing- ~Yeah, ~yeah ... you're talking about, right? Dynamics or NetSuite or- Okay ... Sage Intacct ~or, ~or... Those are the biggest, those are the biggest ones we've started, 11 plus years ago.

Still ~kind of the, ~the s- the same main ones we run with. And that's like a big leap 'cause those things start getting into some crazy features, and they also probably- Yeah ... bring crazy costs as well with [00:05:00] it- Yeah ... too, right? They do. And then it's not just from the cost of the software, but just you need a lot of people to run those ongoing.

It's just- Okay ... it's complicated to set up. ~It's, ~it's error-prone ~in the, ~in the implementation, so a lot of times, you know, companies that might have been okay if they implement it properly try to just ~it, ~it was overkill- Yeah ... for them, and they didn't get it right in the beginning- Gotcha

and they end up in a bad position. So it seems like there's like this rift, this gap that needed to be- ~Mm ~... jumped, and you came there to kind of bridge that gap then- Exactly, yeah ... in so many ways. That's what, yeah. That's why I c- see this in my mind where I see folks, they're like, "We need more sophistication," but they're looking at what it costs to put in another system that's bigger, and they're like, "Oh"- Yeah

"wait a second. We're not quite there yet." And ~if you, ~if you keep trying to run on the, on, on the other system, then it's gonna be a little tough. I would- Yeah ... ~you're, ~you're not in a good position. Exactly. ~And, ~and I always feel like ~when it, ~when it comes to you, you're building your company, you're running your company, ~I mean, ~this is the heart of a company.

This is how literally a company, this is how you pay your taxes. Yeah. Yeah. ~And, ~and, and it's, it's, I like to say accounting is never gonna be the most important thing that you should be thinking about while you're running your business. There's plenty other things. You're, opening [00:06:00] up other locations of your franchise- Yeah

or ~you're, ~you're trying to, grow your portfolio. Whatever ~the, ~the case is- but at some point if you don't, if you just kick the can down the road far enough, you can end up in a pretty bad situation with your accounts. Exactly. So you wanna set it up so that ~it, ~it's gonna be- Makes sense

durable- Yes ... ~for the, ~for the long term. Exa- You don't have to be thinking about it obviously 'cause you're doing these things. But- Yeah ... I just go back to how core it is to have the accounting system. Like- Yeah ... without it, you're not going too far. If bills aren't getting paid, you're not getting paid, like, ~uh-oh.~

Yeah. Yeah, there's certain things that, yeah, y- ~you, ~you can't miss a payroll, you can't miss ~certain, ~certain parts of your accounting process each month and, yeah. Absolutely. ~Very cool. And so I wanna jump into some of the growth, but I just- Yeah ... I get so excited when I think about how you've taken this company from something that was literally drawn out on printer paper.~

~Yeah. I can see you on a piece of paper- Yeah ... like drawing this thing out. "If we could do this," and like- Yeah ... "We can make this work."~ So how do you then get like a fr- ~I mean, ~you get to a certain level where you know it's working, but then how do you get someone to actually use it and validate it? Yeah.

And then buy it. All the fun stuff. Yeah. You get a lotta nos. I can imagine ... yeah. Yeah. So ~I, I was, ~I was thinking it'd be like 100 nos. Okay. It was more like, I don't know, 10,000 or so. Oh my goodness. Okay. Or I guess maybe that's ... we, I, we were sending emails out- ~Right ~... doing all this stuff, trying to get people on, and ~it was, ~it was a lot more of those than I thought.

And yeah, ~I mean, ~it was more than [00:07:00] 10,000 emails probably I s- I sent before we got our first, okay, this customer came over the line. And and then we built from there. Is that- We had one customer. Yeah, okay. That led to two, and then, so you were very persistent and you're really good at taking rejection, I guess- Yeah

for a little bit. You have, yeah. Oh. You have to ~get to, ~get to there. That's gotta be kinda heart-wrenching if you're like, "When is someone gonna say yes?" Yeah. But someone did, which is, I think- That's right, yeah ... obviously a ma- someone took that, that gamble, and you proven that ~you, ~you could build That you could provide that service- Exactly.

Yeah ... in a way that they expected. Yeah. Yeah. ~And, ~and, and no one wants to be the first one, so then you have one, and you can refer to, "Oh, our customer that," yeah. And ~it, ~it, it just ~kind of ~makes it easier and easier as you go. But it still took us, if that was, it's January 2018 I got our, when I got our first customer.

We didn't have 10 customers until probably August or September of that year. Okay. And then built, and then you build from there and- Yeah ... ~and, ~and, ~so. ~Okay. Yeah, so it's been this nice... and ~I like the, ~I like the fact that you've been m- slowly growing this. So ~I, ~I sometimes you see some companies that pop really fast, which hey, that's cool.

But sometimes you don't have [00:08:00] that foundation to stand on, right? Yeah. So I feel like you've been, as you've been building this, you've been able to work with these, a smaller base of customers to really perfect it. You're getting their feedback on it- Yeah. ... Providing new features, and that just makes it all the better as you then start rolling in new customers.

So I feel like you've built a really nice base for yourself. Thanks. ~Yeah, ~yeah, it that's ~so... ~It's so true that because we grew s- slower, we were able to make ~a, ~a lot of bigger changes earlier in the process that ~it, ~it's just the change management that comes with making wholesale changes to- Yeah

fundamental- Oh, yeah ... pieces of the software ~is, ~is probably the hardest thing to be honest. Ah. ~And, ~and we were able to make those changes and really refine it, so the f- software's great. It, really, this has been the case for years now, but getting that foundation down w- in the formative years ~was, ~was really important.

~And, ~and having... Honestly, if we had more customers it would've been a lot more difficult from- Exactly ... from the onset. Wow. It's very exciting. I just like seeing where you guys are. Yeah. So you, ~I mean, ~you mentioned the past year. Your growth, you've hired so many more employees- Yep ... which is fantastic.

Tell me about some of the key things that have been happening over the past year since la- the last time we probably talked. Yeah, so ~we've, ~we've doubled over the past year from an employee [00:09:00] headcount perspective. And most of ~that's, ~that's coming from hiring here in Pittsburgh. I love that.

Yeah. We grew- Very cool ... we moved to- I like you saying hiring here in Pittsburgh. That's right. Yeah. Thank you, Ben. Yeah. ~We, ~we, we actually w- we we were just talking ~or, ~or we were right down the the hall here in, in Nova Place. And ~we, ~we moved to ~a, ~a... forgot ~our, ~our first real office downtown as part of that hiring.

That's great ... and so that was that was nice. Yeah. ~I miss, I miss seeing you around Nova Place, though. Yeah. It's, you know- I'd see you every once in a while when I'm heading over to Eco Bistro. I'd be like, "Brad, what's going on?" I know. Yeah. Now it's like you're not there. I know. But I'm glad you're not here because you're growing, and you needed more space.~

~Yes. I'll be... you might see me in the, in the m- Market Square Chipotle more of these days. There you go. Yeah. Good choice. Yeah. I love it. We- Just stay away from the shredded lettuce. Yeah. I've heard. Yeah. Just saying, but so, ~so cool. So basically ~you've got, ~you've got more people working for you.

What about customers? Yeah. Yeah, so we st- keep on, we've been steadily growing ~and, ~and have served around 110 customers directly. We, it's- Oh, that's awesome, man. Yeah. 110 customers. Yeah. Nice. ~And, ~and we have, ~we,~ we have embedded software. So we serve actually more than 2,000 organizations ~if, ~if we- sell like an em- embedded model. Yeah. And so there so yeah, ~it's,~ it's, yeah, there's a lot of, ~we've, ~we've grown a lot ~over the, ~over the, over the years ~and, ~and support. ~We've, ~we've, we have done years of SOC audits and all this stuff to ~kind of ~make sure that- Everything works

everyone's comfortable with, Yeah, exactly. Yeah. ~Oh, I'm thinking about that. How cool. Yeah. I, once again, I'm going from this thing where you're like, "I'm frustrated," "This is, stuff doesn't work." Mm. "I think I, ~I think I know a better way." You got your guy who has the tech skills to build something.

~You're pretty good with a pen and paper. Yeah. Sketching it out or- Yeah, I can show you the sketches. They're, ~they're, they're- I would frame those- ... and put them on the walls. I really would. [00:10:00] Yeah. ~I hope, ~I hope you actually saved them. ~I, ~I, yeah, we got them. I, Oh, that's cool ... I just un- Frame them

uncovered them again the other day. And yeah- Great ... it's it's, It, but ~it, ~it's funny, it looks like, maybe not like from a format and design perspective, but it looks- Of course ... it's pretty much what we have now was- It's the basic idea- ~Yeah, ~yeah ... of what you need done. I love that. To, to think ~that ~that's now being deployed, so you got 2,000- Yeah

People using that, companies using that. That's awesome. Y- that's just a story like, and you can, you did that here in Pittsburgh. ~Mm. ~But you came to Pittsburgh to ~kind of ~do this at a point, right? ~Yeah, ~yeah. Tell me, there's a little backstory there. ~Right, ~yeah. So we've been here for a little over four years now.

Okay ... we started the company, I was living in Chicago, Jeff was living in DC. That's actually we ~met, ~met at the University of Maryland. We've, we actually roomed together in DC as well. ~So, ~and then so anyway, d- we, when we started we weren't in the same place, and we needed, we decided if we got our first investment, that's what, that would be the kinda kick ~to, ~to, to go full-time and quit- our jobs. And we did from a company named Mucker Capital, an investment firm in Los Angeles, and then we moved out to the, there, and once we accepted that investment. That was in February of 2017. Okay. So you were in LA in [00:11:00] '17. Yep. Okay. And we were there for a while, and then until, four years ago ~when, ~when I moved here, ~and,~ and Jeff he lives in, in Baltimore.

So he's made a move up to- So ~what was, ~what was the event that said, "I gotta come to Pittsburgh" then? W- we had always I like to say~ me, ~me, my wife and I, w- ~we're, ~we're, we're very much more East Coast. She's from here. I'm from DC. There you go. We, Okay ... we always ~kind of ~planned ~to, ~to come back here.

~And, ~and when ~it, ~it, it had been long enough ~in, ~in LA and ~we didn't, ~we didn't have anything really tying us there. Our customers are all over the world- ~Right. ~Yeah ... which was the case then. So you can live in a better city like Pittsburgh. That's right. Yeah. Take that LA. Yeah. And ~so, ~yeah. We're so much better.

~We, ~we yeah, we, ~I mean, ~we really, we ~love, ~love Pittsburgh. It felt a lot like... Even though I'm not from here, it felt like coming home, coming to Pittsburgh. Great. And and it's a great place to grow s- start a business, grow a business. And, Awesome ... so yeah, it's, it's- So glad you're here doing what you're doing.

~That, that's fantastic. You're gonna come here and over the next four or five years really be able to- Take it over the edge and bring it to where you are now, which to me is just very exciting. Yeah. No, I'm, I'm- Good work. Yeah. Thanks. Good work. Yeah, ~yeah. I'm really- Good work. Good work ... I'm excited to be where ~we're, ~we're at right now, and ~I, ~I feel like we're well-positioned for, ~it's, ~it's, turbulent with everything going on, ~with, ~with, with software and how AI is impacting- Of course

that and all that. Yeah. And so I think we're in a good, yeah, we're in a good position and, ~Well, ~how is AI impacting what you guys are doing? Are you putting [00:12:00] any AI into your software? ~What's, ~what's the story on that? ~Yeah, ~yeah. ~So, ~we are. So there's been product updates we've made that are, that include AI features ~in the, ~in the, in the product for, bank tran- transaction coding- vendor payable coding. We have an what's called a model t- context protocol, which is like a, it's a way where you can go in ChatGPT or Claude ~and, ~and just start communicating with the software and getting certain reports and that sort of thing. Nice. So you can actually use a, use this as a way to cr- to sorry, query your software- Yeah

and be able to pull information out that you're looking to present, and it would go in, find that, and then put it into a context so you can then use it and- Ex- exactly. Gotcha. Yeah. And that's- Okay, yeah. That's actionable, man. ~Right. ~That's like- ~Yeah, ~yeah. ~It's, ~it's, yeah. There, there's certain things that are really, like reporting is a big one, where you just wanna, you want something, you wanna access it, and it's- Right

~it's, ~it's, 'Cause I can think about how difficult it can be to pull reports in certain softwares. Yeah. ~I, ~I think about our own CRM that we have here- Yeah ... at The Tech Council. We wanna pull a report on something, it's like, whoa. Yeah. ~You, ~you, you almost are afraid to think about it. Yeah. ~Right? ~And with, with this, you could have both connected.

You can ask a question. It can [00:13:00] pull a report. Is it gonna be perfect? Maybe not, but if it's 85% of the way there and you just have to finish it- Yeah ... ~I mean, ~that's, that's- Gets you in the ballpark ... that's huge. ~Right. ~Yeah. That's very cool. And you can format it nicely and say, just say, ~it's,~ it's all about r- for that kind of thing, it's all about just saving time from having to actually go into the system and all that.

And and yeah, so that's been h- it's been huge for that. It's been, ~I mean, ~there's pro- we probably have 10 agents right now coding parts of the software. Oh, love it. It, from a software development perspective, it's been ~really, ~really impressive w- how much we've been able to build to- Okay, so you're actually using AI now to actually keep building the software on the platform that you guys have and everything.

~Yeah, ~yeah. Okay. Very cool. Yeah. My Jeff, our CTO and co-founder, he, Yeah, ~he,~ he's just uses it all the time. It's part of our... And I think most software companies have been doing this a lot, and we've been, you know- Yeah ... no exception. And it's- Yeah, 'cause it works. I mean- Yeah ... that, that's one of the things that ~I, ~I think is so amazing, is when you look at what you can do with code.

I mean- Yeah ... have AI, and then him being the CTO can actually go through that code. Yeah. And so it becomes like his assistant, yeah. And he can verify and be like, get a lot of stuff done. ~Mm. ~You'd probably pay programmers to do, and [00:14:00] you- Yeah ... get it done very quickly. And then you can then look at it, validate it, and put it into the system, ~and,~ and make sure- Exactly

that it's doing what it wants to do. Yeah. Yeah. ~That's, ~that's really exciting. And so plus being in Pittsburgh with us being an AI town, I mean- Yeah ... ~I, ~I always like to remind people, we do have CMU here, which was like- ~Mm ~... the first school that actually offered, what, AI as like a, a bachelor's degree. So we have some real talent here around that.

~Yeah, for sure. Puts you right in proximity to some of that talent. Yeah. Yeah, yeah. It's, yeah. We, Yeah, it's been great to be in and, and, and s- see, those types of companies grow. S- software companies grow here. It's, it's a, it's a good community to be a part of. I feel like e- everyone is, is kind of rallying to the same...~

~ev- everyone's very proactive about, about building here in Pittsburgh, connecting with others in Pittsburgh. It feels different than other cities we've been to, been in prior to where it's, it's a smaller market, but it's everyone's kind of, f- it feels like they're l- looking out for each other and open to connecting more than- Yeah~

the, the other places. 100%. Yeah. So what are you looking at for the future now? I... ~What, ~what's crazy to me- Sure ... right now is oh my goodness, we're like three quarters of the way through 2026. Yeah. Which is oh, geez. It's just whew, '27 is gonna be on us. Yeah. And~ how do you, ~how do you plan for the future at SoftLedger?

~So, ~yeah great question. We we are very focused on partners right now. Okay. Finding partners that can help us implement and e- even s- sell our software ~to, ~to~ to, ~to ~kind of ~help provide value to other industries that we, that we, require a little bit more hand-holding to get into- ~Uh-huh.~

Absolutely. ~Right, right ~... that require that ongoing support, too. Okay. ~We're, ~we're a small team, very s- focused on providing a really great software [00:15:00] application ~and, ~and platform ongoing. ~And, ~and from the services side, we looking for partners that can ~help, ~help serve clients and provide- Put it- Yeah

it's like a tool in their toolkit. So as they're working with clients- Exactly. Yeah ... they know that SoftLedger is a solution- ... that could be useful to them. Yeah. And- They probably get pretty stoked when they see what your software can do. Yeah. 'Cause they're probably seeing that same gap in the market where they're working with a client that's like- Yeah

"Man, we've outgrown" Yeah. "But now it's time for us to..." And it's like, "Oh, no- Yeah. Well- ... big ERP scare us." ~And, ~and a lot of them have, will have clients that are on one of these platforms, and it's just, it was implemented poorly. It's not working out well. They're hearing from their client constantly ~and, ~and they wanna provide a better solution.

And we can actually- I see ... we can offer a better solution at often a fraction of the price of what they're paying now. I believe it. Yeah. And so it's And that, the writing is on the wall, I think, for that. That's just gonna continue to happen. ~It's, ~it's, it's j- ~well, ~because of all the AI s- stuff that I just mentioned, it's cheaper than ever to build software and maintain software.

And so- ~You, ~you, you can't command this 100K-plus-a-year price or even high, double digits often. For [00:16:00] sure. People are really thinking about, ~well, ~there's a real cost to to having to ~paying, ~paying for software, and people ~aren't, ~aren't eager to pay more- ... for accounting software than they need to.

I can't imagine, yeah. Which ~I, ~I get. I t- I appreciate. Accounting software. But- What am I spending a lot of money on right now? No one just wakes up and wants to... Yeah. What a great thing to do. Yeah. That's really awesome. So you're feeling pretty pumped for the for the coming year? Yep. As things happen.

Yeah, you gotta be. And I'm just like, ~I- ~I- before we hit record on this today, I was talking about our Tech 50 awards are right around the corner. Yeah. They're gonna be happening. And I wanna make sure you guys nominate yourselves because- I'm gonna... Yeah. Yeah. Thank you for reminding me. 'Cause ~I, ~I l- ~I look at, ~I look at what you guys have been doing, I'm like, these are the types of companies we love here in Pittsburgh, where you're providing a really cool solution to a tough problem, and making it easier for people, and making it more affordable, simpler, and everything.

And you're growing, you're hiring people, you're moving downtown. ~Mm. ~You're hitting all the boxes there, and so it's very exciting for me to see this. Yeah. Thanks. Yeah, app- appreciate you having me on. This is great. Yeah. And yeah, looking forward to continuing to grow. Yeah. We're hope- hopefully looking ~for, ~for, ~bigger, ~bigger office soon.

Can fill out some of those- I [00:17:00] like that ... those buildings downtown. I do. Exactly, man. I can say I knew you when. Simple as that. ~I mean, ~if everyone goes to softledger.com, they can check out what's going on there- Yep ... which is just really cool. And I'm just so happy and proud for you guys. Like I said, I've been- Yeah.

Thank you ... slowly but surely watching- Appreciate it ... you guys ~kind of ~walk this journey, and you've been doing a tremendous job at it. And just saying, man, The Tech Council, thumbs up, man. Simple as that. ~Yeah, ~yeah. And- ~We think it, ~we think it's great ... The Tech Council's been great, too. ~I mean, ~I- Oh, ~well ~thank you

~I, ~I, this is not a, just ~a, ~a, a, random plug. I- coming here is, I felt like was a very proactive organization, really helped us- Oh, appreciate that, man ... follow through on what you said here, and, and really, made some good connections and everything. Excellent. So yeah. Oh, that's all- Look forward to continuing to work with you

making my day here, man. Aw, you're the best. And thanks for hanging out with me today here in the Huntington Bank Studio. Seriously, what a fantastic story, and I look forward to seeing you at Tech 50, and I look forward to seeing everybody else... I look forward to seeing everybody else out here- ~Mm ~... next time we have our next episode, next Sunday, simple as that, in the Huntington Bank Studios.

Everyone, you want more stories like this, you know where to find them. Right here. This has been Jonathan Kersting with the Pittsburgh Tech [00:18:00] Council, and of course, here with Tech Five. And I look forward to seeing you on the next one, everybody.