Interviews by Jonathan Kersting
What does it take to build a tech company from scratch? For Ben Taylor, co-founder and CEO of SoftLedger, it started with frustration, a piece of printer paper, and an idea for a better way to manage accounting.
In this episode of 10-Minute Tech Talks, host Jonathan Kersting of the Pittsburgh Technology Council and TechVibe Radio sits down with Ben to unpack the realities of tech entrepreneurship — from sketching a software concept by hand, to building the product from the ground up, to sending more than 10,000 emails before landing on his first customer. Ben shares what it took to bridge the gap between basic accounting tools like QuickBooks and complex enterprise ERPs, and why slower early growth gave SoftLedger the foundation to build something stronger.
If you're a tech entrepreneur or aspire to be one, this conversation is a reminder that the first breakthrough doesn't always arrive with fireworks. Sometimes it arrives after email number 10,001.