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Business as Usual: GetGo

Today on Business as Usual, we welcome Rug Phatak, Chief of Staff and Senior Director of Marketing at GetGo Cafe and Market, to discuss its just-announced electric vehicle charging strategy.

Last month, GetGo announced the launch of a multi-faceted electric vehicle charging station expansion strategy, beginning with the opening of the retailer’s first Tesla Supercharger Station in Washington, Pa. 

Rug will detail how in addition to working with Tesla on additional Supercharger Stations in the near future, GetGo is in the process of launching its own proprietary, universal charging stations over the next 12 months. The combined efforts will enable GetGo to provide all guests with charging station access, regardless of the type of electric vehicle driven.

 

 

Transcription: 

So good afternoon, everyone. Welcome to Monday, December 7, This marks the 78th year since Pearl Harbor, and it's also the beginning of December. Hopefully all of you are staying safe, and making sure that you are healthy. And we have continued to do these series each and every day. And I'm very excited about today, guest and kicking off the week, because I think we'll have fun and we're going to learn a lot. And I really appreciate GetGo from bringing one of the leaders to join us today. And I'll introduce you. I'll introduce him to you in a moment. But what I what he can see is you can scan the QR code to connect with Rug on LinkedIn. And I'm sure he appreciates that he's very, very civic minded and loves Pittsburgh, as you can see in a moment from his background in terms of sitting in his basement. So we thank humming Huntington bank, they've been friends with us and support us right from the onset for sponsoring this. And I also want to give a shout out to 40 by 80, which is the 501 c three nonprofit arm of the Pittsburgh tech Council, I want to thank Jonathan Kersting, for being with us today. And every day in all the work that he does in media and storytelling, you may have seen that we have a new site called get PGH calm, we'll put a link out there. That's just one example of the many stories that we've been telling and will continue to tell about people who are living working and bringing their lives to Pittsburgh and for Pittsburgh. So let's just jump in, I want to tell everyone, just to remind you that I've muted your microphones, you don't want to hear anything in the background and give our guests all the attention without any distraction. And there's a chat and the chat is specifically used to ask questions of our guests, and not for sales or any kind of personal art, you know, company promotion. So on that note, I'm gonna bring Rug Phatak to the forefront. And he is with us from get go. Very happy to have him here. There's a lot of live update information, I think we're going to have some fun having a chance to talk to them. So Rob, how are you? Who are you tell us a little bit about the journey that you've had. And you can see from his background that probably by four o'clock today, he'll be pumped up and ready for today's game number 12. So hi, Ron.

Hi, Audrey. Hi, Audrey. Thanks for having me today. Well, I'm fortunate meaning still 530. So I have to take the first part of the game and then I'm going to catch up with my wife is not pleased. But we're going to record and try to catch up. But thanks again, for having me,

you still need to note like an excuse, right?

Unfortunately, the meeting of my own doing so I did this to myself before I before the meeting before the game was moved. But that's okay. But I do appreciate you having me today. I'm really excited to talk with you folks. As far as a little bit about me, I've been with Johnny Gill for 15 years, I actually started my career on the market district side of the house in 2005, when we were launching that retail brand, but for the last eight years, I've been working on the get go business. my current role is the Senior Director of Marketing, I also serve as the Chief of Staff for get go. And what that it's a bit of an unusual title in retail. But what that means is I really spend a lot of time taking on and supporting projects and initiatives that are highly cross functional, including innovation and technology. So this is the perfect forum to have that conversation.

So wait, so are you a native pittsburgher go back, you know, we'll back a little bit

even farther. So yes, I'm from North henningsen. So east of the city between Greensburg and Monroeville so I grew up born and raised pittsburgher I wandered away for a few years for college. My undergraduate degree is actually in electrical engineering. So innovation and technology sort of fits. Maybe over a cup of coffee, Audrey, I'll tell you what, after COVID how I got to be a marketer at a grocery store chain. But I went to upstate New York in Rochester for for undergraduate work and then I came back to Pittsburgh to do my MBA. So I was glad to be able to come back home. It's obviously an amazing city that I had a lot of hard for.

That's great. That's a great story. I'm going to take you up on the coffee, we'll follow up on that. So let's let's talk about what's been happening we haven't pandemic, right, you know, you've obviously been very, very busy. You're active in rolling out new technologies, you haven't sat still at all since the pandemic I can't. And that's really what would be very interesting is to find out you've invested as well. I mean, so here we see a lot of atrophy, you know, a lot of impact and yet you've you know, been able to invest in develop what can you share, and what can you tell us and what are you proud of

the supermarket business as you'd expect Audrey has been you know, we've it's been up you know, folks, it's what you'd expect what you're seeing. It saw a lot of that panic buying in the summer in the spring. It stabilized a bit but but still sales are up. What I'm really most proud of Audrey is how the giant evil families come together that the team has come together. Because keeping all that product on the shelves, keeping all that product in the pipeline logistically, keeping our stores staffed keeping everyone safe. And you know, to your point about expense we spent, I am proud that we I think we took the lead on customer safety and team member safety with the plexiglass social distancing, stickers, and decals, masks all that cost a lot of money. But it's important keeping our customers and our team members safe was top priority. So the supermarket business is up, get go, you know demands a little bit down because folks aren't driving, the convenience stores and gas stations are down, folks are working from home, they're sheltering in place and making less trips. So we're down. But to your point, we've continued to innovate, you couldn't tell from seeing our advertising or seeing some of the marketing and things we're doing in store, if you are out and about Gecko is going to be there for you. So I'm really proud of our part in keeping the community running, keeping essential workers going and keeping our customers safe, and their pantry is full of their table stocked. So I'm really proud of that I'm also really proud of if you've been to Giant Eagle or if you've been to one of our pumps, we've raised almost $6 million for Feeding America, through our registered campaign and through our pump campaign. So continue to do really good things for the community. I think that's what I'm most proud about is in this really tough times for folks. Giant ego pull together to really be there for the community, both you know, financially, but also just just there, there's a level of normalcy, that we continue to provide customers. And you know, what COVID for a lot of folks, it's changed the way customers behave. And one of the big things is accelerated a lot of technology stuff. So they can point to a few things. So curbside pickup and delivery, up 50% from before the pandemic. So this holiday season, a lot of us corporate folks are actually in stores, shopping orders. So I learned the system, I shot the couple orders before Thanksgiving. So I'll be there on the 22nd if you have an order thrown into the waterworks, I might get your order. But acceleration of curbside adoption and has been a really big one, as well as scan pain go in our supermarkets. So in the front of our store, we have the scanner guns that a customer can take. And as they're doing their shop, they're basically checking themselves out. At the end, they scan one last thing and they pay and they go. So for customers that really want to minimize interaction with people and team members and want to just sort of sit from a safety perspective, take control, scan, pay and go usage is up. I get go. Mobile ordering and curbside pickup has been a big thing for us. So definitely seeing more customers taking us up on the mobile ordering option. So they can minimize the time they're spending in the stores just grab their bag, not talk to a cashier and go. Luckily, before the pandemic, we had already started a partnership with doordash. So we were already poised and ready to go with delivery via doordash. so customers can order major order food as well as their favorite center items. I remember before the pandemic I walked in, I happen to look at a doordash order that somebody picked up and it was two breakfast sandwiches and four Red Bulls and some candy. And it was and it was I got to thinking what that person was going to be getting into that morning, but they needed the energy. So acceleration of technology is really you know, adoption of technology has been a real big one. for customers during the pandemic, the big, big change in our business.

So what what are some of the top orders? Can you tell us like what I mean, you just gave us one sample. But are there any kind of patterns that you see? Or is it different cars like this week? Who knows what will happen this week? So I'm sure you're trying to think about potential ramp up in terms of demand, but what are some common things that you have to keep on shelves that you know, are really going to disappear besides milk? You know, yeah,

you know, it's the paper products you would expect, you know, but luckily I think folks are being reasonable. This time around you know, you saw a lot of panic buying in the spring in the summer and and you're wiped out but I was when I was in the store last week paper was still okay, you might not get what you want. But, but there is toilet paper and paper products there. You know, quite frankly, we I we've done a pretty good job of staying in stock as I'm walking the store. I'm doing my own shopping, as I'm hearing from our supermarket leadership teams. We had some you know, some hiccups during some of the meat where the meat factories or the Tyson's and we're having their issues upstream. You know, some of those plant closures just forced us to do things a little bit differently. One of the nice things about gianicolo is being kind of regional. We have a lot of partners and we've got somehow our merchants just find a way to find product from wherever, you know might not be the exact same chicken breast we normally get it because actually ground beef we get but their access and their ability to fill that pipeline. I'm always in awe. So we've had very little disruption. As far as folks getting what they need it again might not be the right brand might have been the right size might have the right flavor. But broadly I'm pretty proud of the in stock position we've been we've been doing a pretty good job.

Well, what did you think back in March? What was what was the pulse going on in terms of your group? And even even before like March 13? Did you believe that you were going to be in the situation that you were in in April? I,

I didn't, you know, actually Adria I had just got back from a trip to India with my mom and my brother in February, end of February. So when I think back on that trip, I say to myself, well, I must, I must didn't make it back. I might have been, I might have been really quarantined across the ocean. Now, it just what I guess there's, I would react two ways to that. One is, it happens so fast, and we had to react so fast, and we were making signs, we're getting pee pee out there. In the Plexiglas, we're moving so fast. in other ways, it was, you know, just sort of at least I kind of thought, well, it's going to go away, or it's going to end or it's but and it's, it continued to accelerate. And then the reality your point in April is sort of the reality of the situation started to come into focus, oh, this is how things are going to be. And on top of that, for many parents, my you know, my wife and I, our kids are homeschooling and so that that April is when it really started to get real. With the with the what the reality of the safety crisis was the reality what's happening with schools and the reality of what's going to be probably, you know, as we know, now, what's probably going to be a full year, if not more, before the vaccines come out. So, you know, it quite takes a little bit of time to process it. But once we did, we had the absolute move at lightspeed.

So what do you think now? How do you feel now as we break as we look at today's numbers that I think we're amassed over two days, which was 1400, and some odd known cases? I haven't gone into all the details yet. But how are you? Yeah, yeah.

Not not great. You know, of course, without getting political, I think about it. Politically? No, no, no, no, I, of course, I, you know, I think it's gonna be a tough winter for folks and for our communities, unfortunately. And I think even with people trying to do the right thing, just being confined is hard. And the holidays, were already hard for folks Thanksgiving, they're going to be even harder. This time around. So you know, how am I feeling personally and about our business? I'm feeling optimistic, though. You know, we're doing the right things and being safe in our stores. We're asking our team members to do the right thing and be safe. We have our you know, we have we have protocols in place of what do we do if we find a positive case? So I think we're doing the right thing as a business to help to help manage that. And personally, you know, it's, it'll be quiet a couple of quiet holidays at home, but that's not necessarily bad than

anything. Anything you learned about Dre about the about the market during Thanksgiving, and maybe that can prepare you for Christmas?

Thanksgiving, you know, what it was Audrey is what many folks have experienced is they're just smaller gatherings. So typically, when we see those big shops and those big gatherings and a lot of holiday parties, so I think for the business for retail, generally, it's going to look a lot different. Thanksgiving already was different because of the smaller gatherings and just, you know, usually your immediate family immediate bubble. I expect that to continue in December. With no holiday parties, no business parties and families trying to be safe and stay in their bubble.

So I think there's a there's a question out there from domina. Jonathan, you want to jump in

here from Davina again, she wants to know, with Amazon expanding deeper into grocery through its physical store plans in new delivery convenience. What are giant Eagles plans to compete with that?

Um, well, so what else I haven't spent a lot of time thinking about Amazon, they're obviously an incredibly formidable player, it'd be silly to not be paying attention to what they're doing. But for us, and especially in the most immediate from this last year, we were looking focusing on our I would say two things, brick and mortar making sure that is great. But versus thinking about Amazon, we're really thinking about the e commerce side of it. So we're putting a lot of focus into our curbside platform, our curbside app, which launched a couple months ago, we expedited that in the height of the pandemic. So not necessarily, you know, online retailing or worrying about Amazon's brick and mortar, we really want to make sure that we are an outstanding brick and mortar retailer. We do have presence in our markets, but really getting great at e commerce. So our focus has been more on e commerce, curbside and delivery.

And so you know, Giant Eagle at the parent, you know, the mothership has actually been very active in the innovation community, particularly in our region for a long time. And, you know, if you would want to, you know, share some of the things that you're interested in in terms of innovation, because we have a wide community here, many of whom would love to be able to do business and or at least beta test or be strategic partners. What are some of the domains any of the domains that you know, that you're focusing on, you're paying attention to you're intrigued by

where really intrigued lately by the in store experience, and some of the things that technology can unlock as far as improving the customer experience. And also COVID, making it safer. So touch lists and things like that. And then what I'm really excited about over the last six, eight months is the data that is generated from all this technology and the Internet of Things. And I know that's obvious people that are in tech, you're like, well, you're about 10 years late, but better late than never is all the rich data. We're getting both from customer to customer data, as well as data on product data. So cameras in the store, I think we're going to touch on some of the innovation that's happening in the store, but it's generating a lot of data just on in stock position. So the data is also really exciting for me.

Okay, and so if Are you constantly calling for new innovations? How does that work inside of KEPCO?

Yeah, we are. So it happens usually a couple of ways. trade shows are great ones. Obviously that's not happening this year. But we've attended CES. We've attended knacks is our the National Association of convenience stores is our trade group. There's always wonderful technology partners there. So I will say the innovation, the innovation, the last year we've actually sourced via trade shows. But obviously, you know, talking with you Adria and introducing myself to the technology community is also part of us getting out there, right? You know, Giant Eagle isn't always the most forthright and talking to the press are talking out and sharing what we're doing. So folks on Oh, we're looking for so. So I sense I'm gonna get a lot of emails and LinkedIn, friends, and that's great. So you know, we love going out and searching for innovation technology. We're also happy when folks raise their hand and say, hey, I've got something you might be interested. And we may not make it work, it might not be interesting or might not be something that fits. But we're starting to get out there more to on people's radar. So we're starting to get folks proactively coming and talking to us about their innovation, which is really exciting.

Well, let's talk about I see Craig got ahead of me. So I was That was my next question. Craig Miller, I was asking about electric vehicles. That was my next question. So can we talk about that they got a little bit of attention rug in terms of the announcement around EBS. So can you talk about that?

Yeah, absolutely. All electric vehicles. So we're, this is something we're really excited about, you know, get go at its core, we serve where we are on the busiest corners, or on the major intersections, we're really important to commuters, we're really important to people that are on the road. And we see Eevee as the next, the next sort of hole to fill for commuters. It's small, right, only one or two percentage of vehicles on the road are electric vehicles by and large, 60 to 70% of us are Tesla's so it's small. But there's some projections are saying there's about there's a little over a million cars on the road, Evie cars on the road as a 2018 figure, so it's probably a little higher, they're projecting by 2030 might be closer to 19 million. So we want to be we want to get ahead of that recognize a small recognize it's slow. So we have our vision is is to allow customers to be from our markets to be able to drive across our markets with like with an electric vehicle. So middle of pa all the way to Indiana that you'd be able to drive that using get go electric electric vehicle chargers. And it's a two pronged approach for us. The first is we got to have Tesla. So we recently opened up eight Tesla chargers at our Washington pa get go. And we also recently put in chargers at our market just in shadyside. So and their usage has been really great. Tesla tells us the numbers are seeing they're really positive. And we're working with them on additional locations across our footprint, namely in Pittsburgh and Columbus. So really excited about expanding the Tesla. But you know, even though the majority everyone doesn't have a Tesla, so we want to make sure that we are not just focusing on Tesla customers, but actually being able to support any electric vehicle on the road. So we're also we're going to be augmenting the Tesla stations with our own chargers. So we're going to get our own high speed chargers and put those in as well. And those will allow customers that don't have a Tesla to charge with get go as well. What's really exciting about sort of that proprietary model is it allows us to do some more do learn do kind of things. So you know I think of a world Adri where imagine giving fuel perks instead of you know instead of four gallons of gas is for kilowatt hours.

That's what you that's what you choose. Just said how about getting some electric burps?

Yes, absolutely. So fuel perks. How do you get perks on it? advantage pay is a program that if you sign up with your checking account, you can get additional savings at the pump with your advantage card to pay with that. Imagine if we did that. subscription models and bundling and dining Pricing is, you know, Tesla's Tesla, you get what you get. And they control the show. And being able to have our own design and you know, mobile order or mobile technology and e commerce. It's really, as you said earlier, Giant Eagle is very innovative and entrepreneurial in the 90 years of business. So I'm excited to get my hands on some of these proprietary ones to really try some stuff.

Well, there's a lot of questions that are flowing in Jonathan. So if you want to enter into particularly tied to this discussion on eBay

smoothly, yeah, so I'll rapid fire a few at you here rug and tell us what you got going on. So first, I want to know when GE was a Giant Eagle able to get funding from the Volkswagen settlement to to move forward on some of this infrastructure.

We have got some funding from the States. Okay, so the question asker, what the Forgive me, I don't know if that's the I know about the Volkswagen money. I don't know how it flowed back into the ecosystem. But we've been working with the states of Ohio in the states of Pennsylvania, to get grants. So we are getting some supporting grant money from the States. Very cool. And

are you looking at putting in chargers along the interstate corridors as well, too? Yes,

yep. And, you know, Tesla has the same desire to they want to be on major intersections, they want to be on major thoroughfares and roadway. So our view is to definitely be on major intersections. And again, it's sort of a big, you know, if we think about a vision of getting across our markets, you need stuff in Pittsburgh, and Cleveland and Columbus and Indianapolis. So we're thinking about that route, and definitely the major intersections and highways.

Yeah, we were talking about this earlier, before we went live on the idea of people getting iced out, are you finding problems, especially we're in the shady side location that people are parking in the spots reserved for charging when they should not be?

shady side is unfortunately a bit of a unique store. For folks that are familiar, it's very tight. It's a two level garage underneath the building. So we are getting we are having, we are hearing customers, a couple customers complaining, it's not a groundswell, and I chatted with Tesla on Friday. They're not they're not getting the sense that the major thing, but certainly you're going to have customers posting on Facebook, here and there. In Washington, Pa. There's plenty of parking spots there. And quite frankly, most of the places we're talking about, and we're contemplating, we're going to have plenty of adequate parking for folks. So I don't expect being iced out of a parking spot to be a huge issue. Certainly, we have some hiccups at that shady side. But broadly, I am not anticipating that being a big problem, because quite frankly, we're not going to choose sites where that's going to be a problem. Forget. Chase has an important place for electric vehicles. So you sort of take the do the trade off, but forget goes we're going to be thoughtful and not actually not even put them unless we feel very confident about the parking situation.

So Can people shop while they charge? Or do what they need to do? Or did the stay in their vehicles while they are charging? No, they

can absolutely they can absolutely go shop. The intention. These are high speed chargers so that you're getting a pretty good charge in about 20 to 30 minutes. And that's about the right dwell time for a get go. It's a little bit long for a convenience store, but it's not out of balance. Right. You go away and you get a candy bar, you get something to eat, get a drink, linger a little bit, come outside by that time your Carson was ready to go. So now the We'd love for folks to come in and do a little bit shopping.

Did you get all the questions? And we've got them all here. Yeah, there's a bunch. I love seeing the activity.

And then did you ask this last one Jonathan? A drive pa forward grant

doing just came in? Yes. Is it from Rick pricings? Is I see Jamie Boise drive pay for grant for two electric yard jockeys.

yard jack is at the height of the nepra. charger?

I don't know. That's a good question.

I see. Jamie was Dr. Ta for grant for two electric. Okay. Well, Rick, the question, wasn't that clear? Can you find timing the locations in the app? I was going to ask you about that question.

Not so not in the nine in the current Gecko app. So that's part of the thing that we want to explore and work through Tesla, you'll find the Tesla app. Once we get these proprietary chargers in the company, we're likely the company we're working with. They'll have they'll have their own app. If it's a charging network. It's called Green lots. It's a company that sort of supports companies like us are just getting off the ground on this stuff. And they they manage the network and locations via their app. So once we get there, there'll be plenty of messaging and marketing telling folks where to go and how to find these.

And so then we see Siddharth is asked about I just missed it, let that he be charged to the Bethel Park Market District lottery. You're getting a lot of requests in here, okay. And then I see that Siddharth said how, oh, how is GE going to set charging rates for non Tesla? That was I guess, you answered that one. Okay.

Yeah, I mean, the short answer is I mean, there's there's folks doing this. So what's nice is we can be dynamic about it. We can be as low as we want to get folks trying it we can be. We can't be as high as we want, but we can be flexible. So what we'll probably do is sort of the best and the brightest in the market and see what they're charging, seeing if that feels arm waving numbers right for us and set the pricing, but the beauty of it is it can be dynamic it can be, it's very changeable and flexible, as we learned.

You think we'll have some price wars? I hope.

I think our intention would be to just we want to be fair, I don't know if there's enough electric charger. I don't know if the infrastructure is there yet for a lot of competition. But I think for us, you know, it's, obviously it's a competitive advantage. But we really want to learn and we want to be we want to provide that that service to our customers. So our vision will be to absolutely price it fairly. And as competition heats up, we'll we'll cross that bridge when it comes.

Well, it'd be interesting to know, and I think someone just popped a question. And and I was thinking about this, how much is spent when someone charges a vehicle? And then they go into the store? Like what's, what's the value of that exchanged? What's the average amount of money that the customer spends?

Typically, it's somewhere in the range of, well, the figure I read is, if you do it at home, it costs you about 910 bucks to charge your vehicle. So I think you're probably going to be less than what you're doing per gallon. it'll, it'll depend on the charger and the charger speed and the size of your battery. And some batteries can accept the high the high charge. So there's a lot of variables there. But typically, it's hanging, I think around the 10 $15 range.

Well, how many? How many get goes are there now?

265.

Wow, how many have you added this year and what's the plans for next year?

This year, we have added we've opened up five locations our fiscal year is July we started in July, we open five locations, we have another one that we're working on in murrysville. So last month, but six, six locations in the last year.

And then in your footprint x is from where to where

we are our major markets are Pittsburgh, Cleveland, Columbus and Indianapolis, we also stretch north into the Erie area, and a little bit south into West Virginia and Maryland, Frederick Maryland.

Okay, so here's another question sort of winding down? I think it's a good question. Do you think the convenience stores will be as relevant to consumers now, as they are now as they will be in the future?

I actually think they're going to be more relevant. One of the things that we've been hearing from customers through the pandemic is telling us actually, we like the small box better. We think there's less people, there's less team members, I can get in and out faster. So we are starting to think about that point and starting to think about, hey, do we need to have ground beef or other items, right, but actually thinks the opposite, I think, I think it needs to become even more relevant. And the other thing is, I'm glass half full and optimistic that the volume is going to come back and folks are gonna get back on the road, once it's safe to do so once the vaccines are there. Once everyone is safe, and once we move past this thing people are going to get back on the road, I think I think, for the economy, and folks are going to get back on the road in a hurry. I think it's going to once we're safe, it's going to be it's going to be even more relevant. That could be in store business. I actually think it's the other way. I think they're only going to increasingly become popular in the in our consumers and communities.

So are there any other locations that you're focused on inside Pittsburgh or Allegheny County for expansion?

Ah,

nothing particularly nothing particular laundry, we're just, you know, there's not a lot of green space in Pittsburgh and Cleveland, these are all old established metros. So we have a an amazing real estate team that's out pounding the pavement, working with folks to find interesting, unique deals. You know, the one we built in Jeanette on Route 30. That took our real estate team quite a while to parcel parcel parcel, parcel parcel. So we have a wonderful team out there just just searching the Pittsburgh market from what makes sense.

So let me restate because I think I didn't make that my my question clear. So I'm going to try it because I think that James can absolutely articulate it. Even better. The question was on customer spend customers spend more when they're when they're related to their basket size. And while charging, are not serving itself the cost? Does it cost cover the cost itself? So have you dug into that data?

Oh, no, we have not, we have not modeled that far into dwell time and what the potential upside inside the store is, we're really focused at the moment on actual the actual charge in the actual infrastructure. So we haven't quite done that math yet.

So you can see by the conversation today that people are really interested in terms of what you're up to, whether it's TV, or whether it's just everything that you're working on in terms of Gecko, you know, been champions for the community and your footprint is pretty large. And all I'm going to say to you is be open, because a lot of people here are probably going to want to follow up, we put your QR code out there, so that they can link in directly with you. And so appreciate that and appreciate you being open to that. And everyone today in terms of, you know, the amount of questions and I think there's just a lot in terms of data, data analytics, as you can tell, right, the people in our audience with people who are working hard on solving problems, so any way that they can, they can help in your efforts is something that's really, that's important to them.

And it's great,

the stronger we can make our community in terms of business and strategic partnerships, the better. So I really appreciate your time with us rug. I mean, it's been very, very, you know, enlightening and timely, I know that you are staying safe. And I know that we're at another inflection point for you no more COVID cases. And I can tell you, I do think that there is something too small is better. And just in trends overall, not necessarily just in convenience stores. But just in terms of wait time and touch points and getting a get us getting a sense of feeling like you're somewhat part of the community. I think we're gonna see more of that. In terms of what we learned for this year that we've been, you know, in the semi quarantined, you know, kind of COVID era so I'm with you on on coffee because I think you've got a great backstory in terms of why you move from electrical engineering into doing marketing I see I can imagine what it is but I'd like to peel back and I thank you so much for being you know, part of the conversation today I want you to stay safe and you know have a good holiday and I'm sure be quiet and um, and I guess if we put any orders and we know that you might be doing some of the picking. Yes, you

might not know judgment it's a judgment free zone when I'm shopping your orders.

no judgment. So if I just pack it with you know, the combo that you conveyed earlier in the conversation, which was a lot of Red Bulls, some breakfast, some breast breakfast on biscuits and some candy.

Yeah, no joking. The judgment free zone. You know, you can tell them. You can tell who's got kids you can tell he's alone. You can tell he's a bachelor, but absolutely no judgment. We're happy to help.

We can I can text you the game at five o'clock and distract you during your meeting?

I gotta tell you all technology also I don't see it until I'd like it.

Well, thank you that was rug fe tak from get go. He is chief of staff but it means a lot of different things. As you heard he has his finger on the pulse of innovation can't thank him enough. We're gonna stay close to him. And to the work of get go. Jonathan, thank you for trying to manage through all the questions today. I know there are a lot so rug that's always exciting. And who do we have coming up tomorrow?

Tomorrow under we are putting it into double overdrive. We're going to keep on trucking with pgt services, all about logistics and all the shipping frenzies that are going on out there right now as we all know, shipping and logistics are at a high and so he's gonna give us some details of how that's all working out for us

right now. Look, even Rug is shaking his head on that one. Right. You can relate to that. You can relate to that. Absolutely. All right. Well, thanks again. Thanks, everyone for joining and go Steelers.

Thanks for having me, Audrey. Thank you.

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